Lululemon's Push to Get Men to Wear Yoga Pants

“To be honest, every time I tell someone I partner with Lululemon, their response is, ‘I thought they just did yoga products,’” Dr. Ryan Greene

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Lululemon's Push to Get Men to Wear Yoga Pants

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This time, Lululemon's 'naked pants' are by design – Chicago Tribune

Lululemon's Push to Get Men to Wear Yoga Pants, by John McDermott, MEL Magazine

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