Boom and bust: the three marketing trends driving Victoria's Secret's success

Lingerie as a category is booming and Victoria's Secret is leading the way by tapping into the trends shaping the shopping habits of today's female consumers, says Louise Flett, co-founder of strategy and research unit Inkling London.

Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss

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Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss

Boom and bust: the three marketing trends driving Victoria's Secret's success

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Victoria's Secret returns with ambitious new marketing strategy

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Boom and bust: the three marketing trends driving Victoria's Secret's success

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Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth: 9781591391234: McGrath, Rita Gunther, Macmillan, Ian C.: Books

Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth